Have Fun Butt Play Safe: Animated Videos for HIV Health Literacy Campaign

Have Fun Butt Play Safe is an innovative health promotion campaign that centres around the idea of stories as a platform to deliver different forms of health knowledge—clinical, cultural, and social.This campaign was co-designed with heterosexual migrants from African and African Australians backgrounds and gay migrants from South America, Southeast Asia, and Northeast Asia. The purpose was to build their HIV health literacy, and the campaign attempted to achieve this by delivering six different topics identified with communities, each was discussed through different scenarios co-designed with a scriptwriter and a group of animators.